CLAYGROUND / IDENTITY SYSTEM / SEPTEMBER 2026
A little clay.
A lot of possibility.
A playful independent clay studio for Meta Quest. The identity keeps our lavender character and gives it a tactile new life.
01 / The identity
Use the dimensional lavender wordmark on dark surfaces for campaign and store artwork. Flat light, dark and lavender vector wordmarks handle small UI, print and single-colour applications. The smiling mascot is the primary app and social icon.
Allow clear space equal to the height of the lowercase “a” around the wordmark. Minimum wordmark width: 140 px on screen or 35 mm in print. Minimum mascot size: 24 px. Below 64 px use the simplified vector mark. Preserve proportions, eyes, thumb dent and mint bead. Never stretch, recolour arbitrarily, add registration symbols or use campaign illustration as evidence of gameplay.
02 / Colour
Studio Dark
#141216
Warm Chalk
#F8F4ED
Clay Lavender
#C9AFF4
Soft Rose
#EFA4BF
Mint Bead
#9CE1BD
Dark is the canvas. Chalk is the main text. Lavender carries the identity, rose signals an action, and mint adds a small touch of character. Use dark ink (#211A28) on pale action colours. Do not place white body text on pastels. Maintain WCAG AA text contrast.
03 / Typography
Fredoka 700: expressive headings and the outlined wordmark. Space Grotesk 400/500/700: body copy and controls. DM Mono 400: file information and technical labels. Fonts are under the SIL Open Font License; files and license notices are included.
04 / Voice & imagery
Warm, curious and direct. Talk about making, experimenting and finishing a sculpt. Keep technical detail in help and publishing steps. Avoid promises of limitless canvases or guaranteed earnings.
The mascot is original AI-assisted campaign artwork generated with OpenAI Image Generation from the existing Clayground identity. It is not rendered by Clayground. Actual headset screenshots belong in gameplay slots; retain authentic framing and label development footage honestly. FWA.fun inspired the dark clay aesthetic; this identity has no affiliation with Fake World Assets.
05 / Meta submission assets
| File | Dimensions | Use |
|---|
| meta-hero.png | 3000 × 900 | Hero |
| meta-landscape.png | 2560 × 1440 | Landscape |
| meta-square.png | 1440 × 1440 | Square |
| meta-portrait.png | 1008 × 1440 | Portrait |
| meta-mini.png | 1080 × 360 | Mini |
| icon-512.png | 512 × 512 | App icon |
| spatialized-icon-180.png | 180 × 180 | Optional spatialized icon |
| wordmark-light.png | 2400 wide, transparent | Logo |
| social-card.png | 1200 × 630 | Link preview |
| x-header.png | 1500 × 500 | X header |
| icon-1024.png | 1024 × 1024 | Social avatar |
Covers include branding only. PNG covers are RGB; logos retain alpha. Verify crops in Meta’s submission preview and recheck requirements before submitting. The asset kit is not store approval.
Meta asset guidelines · Branding requirements
06 / Files
SVG wordmarks are outlined for reliable reproduction. Keep editable SVGs, source artwork and font licenses with an agency handoff. manifest.json records file dimensions and SHA-256 digests. Check rights in the original mascot before final submission.
Download the kit ↓ · Press resources